@article{article, title  = {{The blog as a high‐impact institutional communication tool}},

 publisher = {{Emerald}},

 url = {{https://doi.org/10.1108/02640470710779808 }},

 year = {{2007}},

 month = {{8}},

 author = {{Goodfellow T and Graham S}},

 doi = {{10.1108/02640470710779808}},

 volume = {{25}},

 journal = {{The Electronic Library}},

 issue = {{4}},

 pages = {{395-400}},

 note = {{Accessed on 2025/06/09}}}