Chang Liu

Management School

Doctoral Researcher (Marketing and Creative & Cultural Industries)

Chang Liu
Profile picture of Chang Liu
mgp24sel@sheffield.ac.uk

Full contact details

Chang Liu
Management School
Sheffield University Management School
Conduit Road
Sheffield
S10 1FL
Profile

Thesis title

My thesis title is: Cultural heritage meaning making in online games under the theory of everyday practice: the case of China

About the researcher

I am a PhD student/Doctoral Researcher in the research group of Behavioural Research for Inclusivity, Sustainability and Technological Transformation (BRISTT) in Sheffield University Management School. I began researching in January 2023 and my main area of research is digital culture and heritage, with a focus on digital engagement with cultural heritage and understanding the role of younger generation in the cultural heritage meaning making.

My current research concentrates on audience practices and behaviours in digital cultural heritage and online gaming. Exploring the participation of each of us in the recreation of cultural heritage in our everyday practices in the digital age from the perspective of the audience rather than the authority. I hoped that this project will find ways for cultural heritage to evolve in today's time.

Qualifications
  • MSc Creative and Cultural Industries Management - University of Sheffield
Research interests
  • Digital Cultural Heritage,
  • Pop Culture,
  • Meaning Making and Sharing Culture,
  • Practice Theory.
Research group

Behavioural Research for Inclusivity, Sustainability and Technological Transformation (BRISTT)

Supervisors